Mission Museum

|

Mission Museum is a hybrid treasure hunt inside Belvedere Museum Vienna. We helped The Brand Father bring the Fantastic Palastics universe indoors with an AR journey that sparks curiosity and creativity among young visitors.

Made for

Belvedere Museum Vienna

AR Experience: Orb Amsterdam
Production, Printed & UI Design: The Brand Father
3D Characters: Virtual Factory

Moving from Gardens into Galleries

Following the success of The Fantastic Palastics garden game, Belvedere Museum Vienna wanted to continue engaging young visitors. This time, indoors. The Brand Father envisioned a hybrid experience where a printed map would guide children to digital AR interactions throughout the museum. We were asked to bring that vision to life.

Designing for Delicate Spaces

Creating AR indoors meant designing experiences that felt intuitive, respectful of the museum’s quiet atmosphere, and aligned with the physical map. We developed six digital scenes tied to museum locations. Kids could animate Fantastic Palastics characters, place their drawings in AR for others to see, and create AR self-portraits with playful face filters.

A Treasure Map to Wonder

The final product is a self-guided quest with many AR touch points. Using a printed map and QR codes, children explore room by room, unlocking WebAR experiences directly in the browser.

Play Meets Purpose

Launched in August 2025, Mission Museum is now played by hundreds of children each week. The museum offers the maps for free, making every visit a memorable adventure and many children’s first joyful step into AR and art.

This project demonstrated how WebAR can enhance, not distract from, cultural experiences. With just a map and a phone, kids co-create, explore, and reimagine the museum as their own.