The challenge was to marry large outdoor screens with depth-sensing cameras so that the experience would feel seamless. As people walked by, the screen offered glimpses into the film’s world, catching the eye of curious passersby. But the real magic began when someone paused in just the right spot, the cameras instantly recognised their presence and triggered a sudden jump as a dinosaur lunged toward the viewer.

This activation rolled out across shopping malls in the Netherlands, sparking surprise, laughter, and a few startled jumps. People stopped, played, and shared the moment, turning a casual encounter with a digital billboard into a memorable brand experience. By blending cinema with street-level interaction, we helped Ocean Outdoor and United International Pictures amplify the movie launch in a way traditional advertising couldn’t. The campaign didn’t just advertise Jurassic World: Rebirth; it made people feel it.